5 Reasons to outsource Telemarketing Services

           5 Reasons to outsource Telemarketing Services

Telemarketing seems easy, all it requires is a device and a human that can dial-up numbers and communicate with people, but is it truly that effortless? Surely not, the telemarketing process is not just a basic call over and talk thing, it is a much broader concept or we can say a ‘successful' The telemarketing campaign is not merely making calls. Such generic call and talk processes do not yield any productive results for the business. If you're a business that is utilizing the telemarketing process, you need to get serious about it.

In-house setup of inbound and Outbound Telemarketing is easy for companies that have a pool of resources, for instance, an organization with excess human resources can utilize those employees for telemarketing. It can be a pretty good option because those employees know your business well and have a clear knowledge of your brand, its products, and services, but does that make them a good telemarketer? Maybe not.

 Telemarketers need to have some special skills and a good understanding of the B2B lead generation process. You can train them for the same and make them achieve the required skill-set but what about resources? What about data management, calling devices, separate infrastructure, call recorders, storage? And the list keeps going. Well, you can surely manage those things if you've enough funds after bearing all the operating expenses of your core business activities. However, no organization would put in monetary resources in such operations when they can take up smarter and more economical alternatives like outsourcing.

The problem gets severe for the businesses that don't have an adequate amount of the above-mentioned resources and even if they have it all, they might still fail at inbound telemarketing until the employees gain enough experience and process-related knowledge. There is one effective solution for this and that is partnering with an outsourcing company. An outsourcing telemarketing agency can help you to successfully run your telemarketing process. They are experts in this field and deliver successful performance along with guaranteed results.

Here are the 5 significant reasons as to why you should outsource telemarketing services:

1.     Professional service

Professional telemarketing consultants work primarily only on the telemarketing process. They have earned several years of experience and have complete knowledge of operating telemarketing services for various clients and different types of businesses. So they will help you achieve a high level of results and better b2b lead generation. Outsourcing companies operate with expert staff who have perfect knowledge of the telemarketing process, they persuasively communicate with customers to boost sales figures.

Executive quality of service from an outsourcing company helps you to widen the customer base along with strengthening the relations with old customers. This results in potential business growth and gives your brand effective mobility towards untouched markets.

2.     Staffing solutions

Staffing and Recruitment is one of the key aspects of telemarketing, you need a great level of precision in hiring employees meanwhile the biggest drawback is the high rate of the instability of employees because people switch out very fast in telemarketing jobs. Outsourcing company saves you from this time-consuming process. They have a rigorous staffing process through which they hire manpower in bulk to support their client's needs. For better stability, they hire employees on a contractual period.

Regular quality checks are run to monitor the performance and target-based goals are given to achieve a dedicated sales figure from each employee which altogether results in higher b2b lead generation.

3.     Low operating cost

In comparison to in-house telemarketing, outsourcing the process is cheaper and cost-effective. Outsourcing Telemarketing Company operates at a low cost as it is their primary field of work. This saves huge costs for your business because in-house telemarketing demands additional costs at every step which can fluctuate your capital and result in deficit funds for primary activities. An outsourcing company can manage resources within their organization, hence they can provide services at lower costs in the form of quarterly, half-yearly, or annual fees.

Whereas, when you run in-house telemarketing process, you need to invest funds for establishing fresh resources, you may think of it as a one-time investment but it is still costlier than outsourcing telemarketing services.

4.     Easier resource management

When you set up an in-house telemarketing department, it becomes difficult to manage various types of resources at the same time. You may deal with the peer pressure of managing resources of core business activities and telemarketing processes given that the resources used in both processes are completely different. With an outsourcing company, you can get flexible resources management as they manage all the required resources for your secondary process.

They deal with hiring, training, performance check, data management, and analytics, storage facilities, IT equipment, and infrastructural space. This removes a lot of burden from your head without spending an expensive amount, which eases resource management for your organization. Apart from this, the maintenance cost of these resources is also managed by the outsourcing company which eliminates regular maintenance and service costs from your budget.

5.     Assured return on investment

Outsourcing telemarketing Services is always a profitable deal as long as you're contracting with the right company. Outsourcing companies strive in competition and work in a performance-based industry where they have to be better than their competitors and so they give their 100% to satisfy clients. This ensures that your investment in outsourcing services will yield your potential return and benefit with minimum risk and a chance of loss.

Along with the monetary return, you also earn goodwill and recognition among the market because of the successful marketing of your brand. Your organization gets the dual benefit without compromising huge capital with the help of the systematic and structural framework of the outsourcing company.

Conclusion

In conclusion to this, we cannot call any one of the two options superior to each other, whether in-house or outsourced, telemarketing services need to be well managed in any case. Outsourcing services have their benefit and may edge over in-house process but if resources are managed in a significant way, even that can generate competitive results. It is a choice that depends on the nature of your business, its scale of operations, and the potential of your resources. Even outsourcing may not be suitable for every business and same for in-house but it is all a matter of their productivity and advantages of both the options aligning with the level of your business.